Eye Candy Animation working with Director Marcell Lunam just finished a complete rebranding of the Qantas Domestic inflight channel, Q.

The project titled “Mobius Why We Fly” included 7 opening and closing title sequences that explore a continuous movement of beautifully integrated animations within urban and rural locations across Australia. 

In each spot we follow a fluid journey from the ground to the air as the “mobius” metamorphoses through various shapes before finally resolving to the Q logo.

An original sound track “My My” was also written and recorded for the spots by young Australian Artist Vanessa Jade and produced at Alberts Studios by Wayne Connolly.

Direct link to this project