Eye Candy Animation

Stocks and Sergi to team up again for Canberra community

27th August, 2007

Highly regarded television director Michael Sergi is to again team up with Eye Candy Creative Director Damian Stocks to create a new television commercial for the Citizens Advice Bureau of Canberra in the coming months.

Stocks and Sergi will join forces again after recently completing a television commercial for the University of Canberra’s Open Day that helped achieve strong numbers for the event. Sergi who is well known in the Canberra community brought Eye Candy the opportunity to do a new television commercial for the Citizens Advice Bureau that will highlight the services programs.

The Citizens Advice Bureau has been serving the Canberra community for over 25 years, building on the rich heritage of Citizens Advice Bureaus (CAB) going back to 1939. The CAB believe that community services and facilities are only as effective as people’s access to them and therefore it is essential that people are made aware of their options, rights and responsibilities when needing to access the services available.

Stocks says “being part of the community is about supporting the community when it needs it, if Eye Candy can help increase the profile of the CAB through this advertisement, it’s not only a good thing for the CAB, it’s a good thing for Eye Candy too.”

A simple, but effective concept using a combination of live footage, design and animation will see members of the community star in the commercial and reinforce the CAB’s key messages when production is finished.

Michael Sergi lectures in film and television production at the University of Canberra. As a freelance television director Sergi worked for over 15 years in Australia and New Zealand, and directed many well-known television dramas, such as Home & Away, Neighbours, Shortland Street, Pacific Drive and Breakers. Sergi was a co-founder and the artistic director of the Canberra International Film Festival, now in its eight year. He was also a founding member of the ACT Film and Television Council, and is currently Vice-Chair.